GANT 75 Years Of American Sportswear

We worked with GANT on an extensive project to curate a pop up for their 75 Years Of American Sportswear collection which launched at London Fashion Week, Sept 2024. 

We sourced a venue, designed the space, arranged the build, selected collaboration partners, organised a panel talk, and hired a fleet of classic cars to taxi VIPs around London during the event. 

The event caused a literal road block in Soho and created a unique retail experience.